The era of VHS has come and gone and DVD sales literally wiped the market a few years ago. But, with the ever changing pace of technological progress, even DVD and Blu-Ray seem to be grasping for a market share. So how are these forms of distribution being challenged? The Internet! With more homes and business jumping into the era of broadband bandwidth, people are less likely to play tangible media.
DVD's took a major spike in their growth levels for more than 10 years. Then Blu-Ray came along and competed for market share and for the perception of higher quality. This has shifted many of the sales for both media. Here is a forum on Blu-Ray.com with topics on sales from early 2006 to 2008 [ http://forum.blu-ray.com/blu-ray-technology-news/23417-home-media-research-weekly-sales-figures-other-software-sales-data.html ] Most of the users have posted information from Home Media Research.
Now, the market is evolving yet again. The Internet has changed the way people live, purchase, and entertain themselves. Convenience is key and users are now more "connected" than ever. Social sites, high speed Internet, video conferencing, and smart phones are playing a major role in marketing and distribution to potential customers. So does this mean the Internet will challenge DVD or Blu-Ray? I think it's already happened. In 2010, sales revenue has declined drastically for both replication media. With the popularity of such sites as YouTube and Hulu, online video streaming has taken much of their previous market share.
Vertical Streaming is an online video streaming company that supports filmmakers, production companies, and videos that need online digital distribution.
Blog by:
Russo Mutuc - Director of Online Social Media
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